Health products company
Mind/Share conducted a large-scale national field experiment that tested several versions of television advertisements that were part of a national campaign that our client alleged had resulted in consumer confusion as to the true source of the advertising. The research showed that indeed consumers who viewed the advertising were led to believe that the ads were put out by our client when in fact the ads had been put out by a competing brand. By testing several versions of the ads, Mind/Share was able to pinpoint the specific visual and textual elements that were deceptive. A favorable settlement was reached prior to trial.
Search Engine Issues