Consumer Insights

Mind/Share, Inc. is a custom research and consulting firm specializing in consumer behavior issues, lifestyle marketing strategies, and brand and product management.  We are unique because we combine qualitative and quantitative approaches to understand the “deep meanings” of products to consumers, and we then apply this information to assist in product development, positioning, communications, and merchandising strategies.  Many of our projects make use of our proprietary web-based consumer research software.  Research designs and software applications are carefully tailored to the needs of individual clients.

The mission of the company is to provide custom research solutions and related consultancy support utilizing a broad array of qualitative and quantitative research methodologies.  For many clients the company brings to bear its unique perspective that emphasizes the contextual nature of consumers’ perceptions and preferences.  In these situations we emphasize how consumers value products and brands as a function of what they own or desire in other functionally or symbolically related product categories; we have termed these products sets “product constellations” and we have conducted and published numerous studies in this area.

We have conducted hundreds of research projects utilizing survey, experimental and qualitative research methods.  In addition to more traditional methods, they have designed and conducted online research using Mind/Share’s proprietary software systems for a number of major corporations including eBay, DuPont, Black & Decker, PPG Industries, Vanity Fair, Better Homes and Gardens, Calvin Klein, Wells Fargo, Visa, and the International Council of Shopping Centers. 

Mind/Share has the experience, resources, and the capabilities to design and methodologically sound consumer research, to collect data following well-established scientific approaches, to analyze and interpret data, to effectively communicate the project’s findings, and to meet project deadlines.  Our blending of academic and practitioner experiences and credentials makes us unique in the marketing research industry.

Please contact us for a consultation concerning your specific needs.

 


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