New brand introduction healthcare industry

Market Analysis                

False Advertising/Confusion

Secondary Meaning

Trademark Confusion

  • New brand introduction in healthcare industry results in consumer confusion

    In a case involving elements of forward as well as reverse confusion, Mind/Share provided expert services during trademark opposition proceedings as well as when the federal suit was filed.  Mind/Share provided a critical assessment of the research conducted by the opposition expert concerning likelihood of confusion.  Subsequently Mind/Share conducted its own likelihood of confusion study and provided a report detailing the evidence of consumer confusion found.  The results, in part, indicated a likely presence of reverse as well as forward confusion.  The parties settled the case prior to trial.

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