Principals

Mind/Share has seasoned consumer researchers with over 90 years experience conducting research in academic and applied settings. Our work has been funded by The U.S. Department of Commerce, the Guggenheim Foundation, The National Science Foundation, The U. S. Department of Agriculture, the American Academy of Advertising, the American Marketing  Association and The International Council of Shopping Centers.

Principals

Basil Englis, PhD

Dr. Basil G. Englis is the Richard Edgerton Professor of Marketing in the Campbell School of Business at Berry College.  He is also a Research Fellow at NIKOS (The Dutch Institute for the Study of Knowledge-Intensive Entrepreneurship) and a member of the Behavioural Sciences Faculty, at the University of Twente, The Netherlands.  Prior to joining the faculty at Berry College, Prof. Englis was a member of the graduate and undergraduate faculties in the Departments of Marketing and Psychology at Rutgers University, New Brunswick, NJ. (1988 - 1996) and of the School of Management at Clarkson University (1984 - 1988).  He was also a Visiting Associate Professor and Fulbright Scholar in the Umeå Business School at the University of Umeå, Umeå, Sweden (May - August 1995).  Dr. Englis holds a B.A. degree in psychology from the City University of New York and a Ph.D. in Experimental Psychology with minors in Social Psychology and Statistics from Dartmouth College.  He was the Charles E. Culpeper Postdoctoral Fellow in Political Psychology at Dartmouth College (1982-1984).

Prof. Englis’ research interests focus on consumer behavior and include consumer psychology, product and brand symbolism, sustainable consumption, mass media and consumer socialization, and consumer lifestyles and values.  Some of his more recent work examines the role of the “voice-of-the-consumer” in new product development and entrepreneurial ventures.  His research has been supported by grants from the U.S. Department of Commerce – National Textile Center, the Guggenheim Foundation, the National Science Foundation, the U. S. Department of Agriculture, the American Academy of Advertising, and the American Marketing Association.  Prof. Englis was a recipient of a Fulbright–Hays Fellowship in recognition of his research concerning the influence of transnational media on consumers.  His research and scholarly work has appeared in more than 70 publications, including numerous articles and book chapters.  Dr. Englis was the co-chair of the 1997 European Conference of the Association for Consumer Research, Stockholm, Sweden and was editor of the published proceedings of the conference.  He also was editor of a volume entitled Global and Multinational Advertising, published by Lawrence Erlbaum Associates.

Prof. Englis has consulted with numerous organizations concerning consumer behavior, market research, and strategic planning including PPG Industries, Inc., eBay, E.I. DuPont de Nemours, Better Homes and Gardens, Black & Decker, and the Vanity Fair Corporation.  He also has provided expert witness and consulting services in the context of federal trademark infringement matters.  His clients have included American Airlines, Calvin Klein, Hasbro and Weightwatchers, and he has worked with major law firms such as Boies, Shiller and Flexner, Gibson, Dunn & Crutcher and Holland & Knight. Dr. Englis is Managing Partner of Mind/Share, Inc.: a firm that specializes in custom consumer research and also provides consulting services in the areas of new product development, lifestyle marketing, brand management, and trademark and intellectual property litigation.  He has given seminars and presentations concerning his research in numerous corporate settings, including PPG Industries, Pittsburgh, PA; Delve, Inc., St. Louis, MO; REI, Seattle, WA; E.I. du Pont de Nemours and Company, Wilmington, DE;  Black & Decker, Inc. – Towson, MD; Ten Cate, Enschede, The Netherlands; Claritas, Inc. – Washington, DC; Target, Inc. – Minneapolis, MN; Cone Mills, NC; Vanity Fair Corporation, Levi-Strauss, Coopers & Lybrand, the American Apparel Manufacturers Association, Resumé (Sweden), DDB Needham, Total Research, Bakker Spielvogel Bates, Lowe Marchalk, Response Analysis, McCann Erickson, Campbell Mithuen, and Arbor Research. Prof. Englis has been interviewed for articles concerning his research by such publications as Entrepreneur Magazine,  The Wall Street Journal, The New York Times, Time Magazine, Resumé and Dagens Nyheter (Sweden), and several other regional and local publications.

Voice:  706.290.2645
FAX:  706.238.5843
Mobile:  706.346.3764
e-Mail:  benglis@berry.edu

 
 

Principals

Gary Bamossy, PhD

Gary J. Bamossy, Ph.D. is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, and the Coca Cola Chair Visiting Professor of Marketing at the Olayan School of Business of the American University of Beirut.  From 1985 to 2000 Bamossy was a Chaired Professor of Marketing at the Vrije Universiteit in Amsterdam. He regularly teaches undergraduate, MBA, and Executive Education courses in Consumer Behavior, Marketing Management, International Marketing, and Marketing Research. Dr. Bamossy’s research and consulting focuses on the Global Diffusion of Material Culture, sustainable consumption practices, and Green Marketing.  He also serves as an expert witness in complex business litigation, and likelihood of confusion, brand dilution, and secondary meaning with respect to trademark infringement legal cases. Bamossy co-authors Consumer Behaviour: A European Perspective, 5th ed., 2013, (Pearson/Prentice Hall), the leading textbook on Consumer Behavior in Europe.

His research has been funded by the KNAW (Royal Dutch Science Foundation), CIBER (Center for International Business Education and Research), the Association for Consumer Research, MSI (The Marketing Science Institute), The Davidson Institute of the University of Michigan, and the OCW (Dutch Ministry of Education, Culture and Well Being).  Bamossy’s academic research has also been funded by Apple, Atari, IBM, Young & Rubicam, General Electric, J. Walter Thompson, Unilever, Andersen Consulting (now Accenture) as well as The Stedelijke Museum, the Van Gogh Museum, and the Rijks Museum, all in Amsterdam. From 1999-2004 and from 2007-2012 the Bank of Sweden chose Bamossy as an Invited Member of the nomination committee for the Alfred Nobel Prize in Economic Sciences.

Dr. Bamossy’s research has been featured in national and international media, including: National Public Radio, CBS television, and the Associated Press (interviews on the introduction and implications of the €/Euro; European Union Economic Issues; European Tourist’s Awareness and Interest in the American West and Utah; 2002 Winter Olympics in Salt Lake City); The Wall Street Journal, Europe (Female Business Travelers Study for American Express), the Washington Post (diffusion of food across cultures), theAtlanta Journal Constitution (Greenwashing’s impact on consumers), the Los Angeles Times (Green Consumerism in the recession), and KCBS Radio (San Francisco, Green marketing).


 Principals

Michael Solomon, PhD

Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia.  He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K.  Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, marketing applications of virtual worlds and the development of visually-oriented online research methodologies.  He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in The United Kingdom, Scandinavia, Australia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, U.S. Department of Agriculture, the International Council of Shopping Centers, the Direct Selling Educational Foundation and the U.S. Department of Commerce.. 

Prof. Solomon received the Cutty Sark Men's Fashion Award for his research on the psychological aspects of clothing.  He is Editor of The Psychology of Fashion and Co%u2011Editor of The Serv­ice Encounter: Managing Employee/Customer Interaction in Services Businesses, both published by Lexington Books and co-editor of Virtual Social Identity (M.E. Sharpe).  His textbook, Consumer Behavior: Buying, Having, and Being, published by Pearson Education is widely used in universities throughout North America, Europe, and Australasia and is now in its tenth edition.  The text has been translated into several languages including Spanish, Portuguese, Czech, German, French, Russian, Chinese and Korean, and separate European, Australian and Canadian versions are the market leaders in those areas. Prof. Solomon’s text, Marketing: Real People, Real Choices was published in its seventh edition by Pearson Education in January 2011 and is currently one of the five most widely-adopted Principles of Marketing texts. Soundview Executive Summaries named his trade book, Conquering Consumerspace:  Marketing Strategies for a Branded World, (AMACOM) one of the best business books of the year. He is the first author of LAUNCH! Advertising and Promotion in Real Time (Flat World Knowledge), which is the first open platform commercial textbook in the field.  His book, The Truth about What Customers Want ,was published in October 2008 by FT (Financial Times) Press.  In early 2012 he co-authored the first textbook on social media and marketing (Pearson Education).  

Prof. Solomon is a frequent contributor to mass media.  His feature articles have appeared in Psychology Today, Gentleman's Quarterly and Savvy. He is often quoted in national magazines and newspapers, including News­week, The New York Times, USA Today, and The Wall Street Journal.   He has appeared on television and radio to comment on consumer behavior issues, including "The Today Show," "Good Morning America," CNBC, Channel One, "Inside Edition," "Newsweek on the Air," The Wall Street Journal Radio Network, the Entrepreneur Sales and Marketing Show, the WOR Radio Network and National Public Radio.  He has provided input as a marketing consultant to a variety of organiza­tions on issues related to consumer behavior, branding, services marketing, retailing and advertising.  His clients have included Armstrong World Industries, Bayer Healthcare, BMW, Celanese, Discovery Channel, Gap, Inc., Hakuhodo Advertising (Tokyo), H&M, Intel, Johnson & Johnson, Kayser%u2011Roth, Levi Strauss, Microsoft, Morgan Stanley, Progressive Insurance, Prudential Securities, State Farm, United Airlines, DuPont, Black & Decker, eBay, PPG Industries, Visa, VF Corp., Timberland, and Calvin Klein.

 

Principals

John Cornett, MBA

John Cornett is the current Director of IT for Mind/Share Inc. John received his undergraduate degrees in Computer Science and Economics and then his MBA from Berry College with an emphasis in Marketing. He specializes in computer aided development and technology for Mind/Share Inc.  Mr. Cornett is published in the commerce industry, specifically in the area of store and mall design.  His primary focus is to discover how to bridge the gap between rich research methods used offline and the capabilities of new technologies and research methods used online.  On a daily basis, Mr. Cornett works to maintain the firm's technological awareness in the marketspace and also manages programming for all online projects.  John's individual interests focus on product and brand symbolism, brand equity, and brand community.


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